Project Type

Brand Identity 
Art Direction




I was assigned the task to research and develop a visual system for a museum exhibition related to graphic design history for an art museum of my choice. It was to be focused on a specific movement, feature the work of a certain designer, or focus on design work that revolves around an event or theme.


"The Grid" museum exhibition showcases the historical work from the International Typographic Style (Swiss Style), highlighting the use of a grid system. It also shows the influence of the work by giving modern day examples of the use of a grid system. The branding elements of the exhibition were created to embody the versatility, dynamism, and structure that you can achieve despite the restrictions of a grid system.
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