The mechanical keyboard community can be quite daunting to approach at first glance. With so many different resources spread around the internet, beginners find it difficult to find new product releases, interact with the community, and figure out what they personally like in this opinion-based hobby. This brand and website aims to target playful and curious people interested in the keyboard community from the ages 18 to 30 of all genders.

Mech Meet is a website that brings many aspects of the online mechanical keyboard community to one place, making the hobby more approachable for newcomers. Mech Meet's icon and supporting elements represent the "home row" on a keyboard, playing at the idea that Mech Meet is the home for mechanical keyboard enthusiasts. The brand visuals are designed to be friendly and fun, welcoming in new enthusiasts.