Title

Good Dog

Project Type

Brand Identity 
Illustration 
Art Direction

Year

2022

Brief

Korean corndogs have gained popularity online, thus spreading the craving to countries outside of Korea, including the United States. In this personal project, I designed a Korean corndog chain based in LA.

Solution

Because the majority of people watching videos on Korean corndogs online are younger (teens - millennials), I created a very fun and vibrant brand identity. The vibrancy is also very eye catching and creates a strong brand recognition, separating itself from the crowd. Because Korean corndogs are Korea's take on the classic American corndog, approaching this project I took visual influence from design trends in both cultures.
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