Korean corndogs have gained popularity online, thus spreading the craving to countries outside of Korea, including the United States. In this personal project, I designed a Korean corndog chain based in LA.

Because the majority of people watching videos on Korean corndogs online are younger (teens - millennials), I created a very fun and vibrant brand identity. The vibrancy is also very eye catching and creates a strong brand recognition, separating itself from the crowd. Because Korean corndogs are Korea's take on the classic American corndog, approaching this project I took visual influence from design trends in both cultures.